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This article explores factors explaining program cast racial composition on television broadcast network programs. The roles of program type, cast composition, and viewer income on advertising revenue are examined. The analysis of the data yields several key findings. First, there is no bias...
Persistent link: https://www.econbiz.de/10009220980
This article employs survival/duration analysis to determine how subscriber levels affect cable networks' survival probabilities. Using piecewise-constant hazards estimation, we find that an additional one million subscribers increases a cable network's probability of survival in a given year by...
Persistent link: https://www.econbiz.de/10005644005
Economists have long debated how advertising should be treated in a rational-choice framework. Using unique data from the broadcast networks’ 1995 Fall Network Season, we find that sitcoms attract premia from advertisers, while news and police programs get discounted. We interpret our findings...
Persistent link: https://www.econbiz.de/10005701869
Using data for more than 800 college and university endowment funds over 2003-2011, we provide a comprehensive analysis of the spending policies used in practice as well as how frequently and why those mandates are revised over time. Given the long-term and relatively static nature of the...
Persistent link: https://www.econbiz.de/10011106381
Fair trade critiques the historical inequalities inherent in international trade and seeks to promote social justice by creating alternative networks linking marginalized producers (typically in the global South) with progressive consumers (typically in the global North). The first of its kind,...
Persistent link: https://www.econbiz.de/10011198978
Purpose – The purpose of this paper is to report the findings from a small qualitative study of victims of mass marketing fraud (MMF), exploring how they become involved in such activity and then sustain their involvement. The paper concludes with recommendations for practitioners involved in...
Persistent link: https://www.econbiz.de/10014841266
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