We combine the Analytic Network Process (ANP) and the Balanced Scorecard (BSC) to build a cohesive decision model for determining firm level IT outsourcing strategy. Although prior research has confirmed the existence of interactions among BSC indicators and the potential impact of those...

In this paper we develop a methodology to study the sensitivity and the stability of models built using the Analytic Network Process. We study two types of stability: core and solution stability. The former deals with finding the region of the perturbation space in which the initial solution...

We studied the process of production scheduling in a large chemical plant. Scheduling in that environment is inherently a group process because multiple experts are needed to construct a schedule and to manage its execution. A mathematical formulation of the production scheduling problem yields...

Four algorithms for locating an “optimal” new product in a multiattribute product space—Albers and Brockhoff's PROPOPP; Gavish, Horsky, and Srikanth's Method IV; May and Sudharshan's PRODSRCH; and GRID SEARCH—are compared in terms of the relative share of preferences the new product will...

Reply to commentaries (Dodson, J. A., J. B. Brodsky. 1987. Commentary. 202–203 and Johnson, R. M. 1987. Commentary. 204–205.) to authors' paper (Sudharshan, D., J. H. May, A. D. Shocker. 1987. A simulation comparison of methods for new product location. 182–201.).

The personal video recorder (PVR) facilitates the use of targeted advertising by allowing companies to monitor television viewing behavior and to build demographic profiles of viewers from the data that are collected. Our research explores the extent to which an advertiser should allocate...