Kalra, Ashish; Agnihotri, Raj; Singh, Rakesh; Puri, Sandeep - In: European Journal of Marketing 55 (2020) 4, pp. 1227-1257
Purpose: Although the role of self-leadership is important, it remains understudied in business-to-business (B2B) selling context. This study aims to provide insights into the drivers and outcomes of behavioral self-leadership tested through a sample working in pharmaceutical sales in an...