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Two approaches have been used for designing spatial surveys to detect a target. The classical approach controls the probability of missing a target that exists; a Bayesian approach controls the probability that a target exists given that none was seen. In both cases, information about the likely...
Persistent link: https://www.econbiz.de/10005458453
Purpose – The purpose of the paper is to draw together the salient issues surrounding customer loyalty and customer relationship management (CRM) into a single coherent discussion. Various schools of academic thought are examined. The paper concludes with practical implications for managers....
Persistent link: https://www.econbiz.de/10014946113