Foscht, Thomas; Maloles, Cesar; Swoboda, Bernhard; … - In: International Journal of Bank Marketing 28 (2010) 2, pp. 150-165
Purpose – This exploratory study seeks to explore the link between the choices of payment mode to customer satisfaction. It examines the Austrian market in relation to its choice and usage of debit cards versus credit cards and its impact on customer satisfaction and loyalty. Furthermore, the...