Purohit, Shivani K.; Sharma, Ashish K. - In: International Journal of Business Analytics (IJBAN) 4 (2017) 1, pp. 56-86
Quality Function Deployment (QFD) is widely used customer driven process for product development. Thus, Customer Requirements (CRs) play a key role in QFD process. However, the diversification in marketplace makes these CRs more dynamic and changing, giving rise the need to forecast CRs to...