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The importance of private labels in food retailing

Boyd, Harper Jr.; Frank, Ronald E. - In: Business Horizons 9 (1966) 2, pp. 81-90

Persistent link: https://www.econbiz.de/10005333404

Market measurements

Willett, Ronald P.; Boyd, Harper Jr.; Christian, Richard C. - In: Business Horizons 4 (1961) 1, pp. 59-73

Persistent link: https://www.econbiz.de/10005326532

Egypt's need for marketing management

Boyd, Harper Jr.; Sherbini, El; Aziz, Abdel; Sherif, … - In: Business Horizons 4 (1961) 2, pp. 77-84

Persistent link: https://www.econbiz.de/10005438686

Marketing to the British consumer

Boyd, Harper Jr.; Piercy, Ivan - In: Business Horizons 6 (1963) 1, pp. 77-86

Persistent link: https://www.econbiz.de/10005439118

Cigarette smoking and the public interest Opportunity for business leadership

Boyd, Harper Jr.; Levy, Sidney J. - In: Business Horizons 6 (1963) 3, pp. 37-44

Persistent link: https://www.econbiz.de/10005439139

Household Correlates of "Brand Loyalty" for Grocery Products

Frank, Ronald E.; Douglas, Susan P.; Polli, Rolando E. - In: The Journal of Business 41 (1968), pp. 237-237

Persistent link: https://www.econbiz.de/10005727974

Market Segmentation and the Effectiveness of a Brand's Price and Dealing Policies

Frank, Ronald E.; Massy, William F. - In: The Journal of Business 38 (1964), pp. 186-186

Persistent link: https://www.econbiz.de/10005728153

Cluster Analysis in Test Market Selection

Green, Paul E.; Frank, Ronald E.; Robinson, Patrick J. - In: Management Science 13 (1967) 8, pp. 387-387

Selection of "matched" areas for test marketing is an important undertaking if reliable comparisons among markets are to be made. This usually has been done on a rather arbitrary basis, largely because of the large number of market characteristics on which markets can be viewed as similar or...

Persistent link: https://www.econbiz.de/10009190547