The purpose of the current study is to model the marketing strategy decision-making problem as a multi-criteria decision-making (MCDM) problem and provide a five-step decision support framework to make and carefully assess the marketing strategies. A marketing strategy decision-making framework...

This study applies a fuzzy analytic hierarchy process (AHP) to evaluate service performance of a foreign travel intermediary (destination tour operator, DTO) through the host travel agency's vision. Service performance is a composite of various attributes, including many intangible attributes...

In recent years, Smartphone users are increasing rapidly. Moreover, Smartphone users' age occupies from young to old. In the past, studies focus on Smartphone users generally targets the office workers rather than younger users. Yet, previous studies do not talk about the income and life-value...

To determine marketing strategy may well be the most critical function of management. The pursuit of competitive advantage always requires much deliberate thought and discussion. The current study attempts to develop a marketing strategy evaluation framework based on the resource-based view...

Lotto was inaugurated in January 2002, and immediately became a popular activity in Taiwan; as the big craze following its initial introduction has subsided, the growth of Lotto game sales has slowed. To maintain lottery sales' momentum, operators have conducted numerous jackpot promotions; this...

Conventional data envelopment analysis (DEA) models are used to measure the technical and scale efficiencies of a system when it is considered as a whole unit. This paper extends the efficiency measurement to two-stage systems where each stage has one process and all the outputs from the first...

Conventional two-stage data envelopment analysis (DEA) models measure the overall performance of a production system composed of two stages (processes) in a specified period of time, where variations in different periods are ignored. This paper takes the operations of individual periods into...

Design for the environment (DfE) has been recognized as one of the most important practices for achieving sustainability. One major challenge in DfE implementation is how to effectively deal with the mix of the both the desirable outputs (to maintain or improve traditional product attributes)...

The current paper proposes a slack-based version of the Super SBM, which is an alternative super-efficiency model for the SBM proposed by Tone. Our two-stage approach provides the same super-efficiency score as that obtained by the Super SBM model when the evaluated DMU is efficient and yields...