Many countries and regions face unprecedented social and environmental crises and disruptive events whose impact can no longer be ignored. Sustainable entrepreneurs offer new solutions to these problems that involve replacing the current linear economies by circular systems. Sustainable...

1. Introduction -- 2. Market Failure: The Tragedy Of The Coercive Hand -- 3. Guiding principles in our current economic model -- 4. Towards a new DNA for a sustainable market. Guiding principles for a sustainable economy -- 5. The happiness of a sustainable market -- 6. Afterword – Now What?...