Fadiga, Mohamadou L.; Misra, Sukant K.; Ramirez, Octavio A. - In: Journal of Fashion Marketing and Management: An … 9 (2005) 4, pp. 367-379
Purpose – The purpose of this is study is to identify sources of demand growth for apparel in the US based on consumer demographic profiles, regions, and product characteristics. Design/methodology/approach – A two‐step procedure was utilized to model, estimate, and analyze purchasing...