Recent research suggests that consumers want individual needs met and that companies can work towards customizing products while still mass producing them. Co‐design, a consumer‐producer collaborative design endeavor, is one way to accomplish both. The purpose of this research was to explore...

The emergence of global fashion has transformed the way fashion is perceived in the contemporary world. While it has brought the consumer the in‐vogue style at the right price, a strong focus on standardization and low‐cost advantage has disbanded the traditional ethos of fashion design...