We examine determinants of consumers’ choices of functional canola oil products that may contain genetically modified (GM) ingredients, with emphasis on the influences of trust and health control beliefs. We find that both generalized trust and trust in the food system tend to offset negative...

There is considerable interest in the effect of labels on food product demand. Labeling statements may convey new information about attributes and place consumers in different choice contexts; consumers' assessment of information in labels may be affected by reference points. We examine labeling...