Burguet, Roberto; Caminal, Ramon; Ellman, Matthew - In: International Journal of Industrial Organization 39 (2015) C, pp. 44-55
We examine the incentives of a monopolistic search engine, funded by advertising, to provide reliable search results. We distinguish two types of search results: sponsored and organic (not-paid-for). Organic results are most important in searches for online content, while sponsored results are...