Walsh, Patrick; Clavio, Galen; Mullane, Susan; … - In: Public Organization Review 14 (2014) 2, pp. 127-138
Due to the growth of the video game industry, the practice of in-game advertising, and the desirable game player demographics, then U.S. Presidential candidate Barack Obama placed early voting advertisements in a series of online sport video games during his 2008 presidential campaign. The...