Niffenegger, P.; White, J.; Marmet, G. - In: European Journal of Marketing 14 (1980) 8, pp. 493-498
Investigates, following a recent survey, the product image of UK goods among a sample of French retail managers. States that results of the survey were uncomplimentary to UK products with regard to technological sophistication and quality. Examines through a further survey the stereotypes as...