Fischer, Gregory W.; Kamlet, Mark S.; Fienberg, Stephen E. - In: Management Science 32 (1986) 9, pp. 1065-1086
Payne, Laughhunn, and Crum (Payne, J. W., D. J. Laughhunn, R. Crum. 1984. An experimental study of multiattribute risky choice. Management Sci. 30 1350--1361.) found that managers were multiattribute risk averse for gains, but multiattribute risk prone for losses, a pattern that is inconsistent...