Baumann, Chris; Hamin, Hamin; Tung, Rosalie L. - In: International Journal of Bank Marketing 30 (2012) 2, pp. 88-101
Purpose – This study aims to investigate investing and borrowing behavior in retail banking between ethnic groups … in Australia and Canada. This finding of convergence suggests that ethnic Chinese have adapted to the local banking … their banks. “Ethnic banking” is suggested to offer tailored services to ethnic groups in order to satisfy their specific …