Ronchi, Luciana; Tontini, Gerson; Carvalho, Carlos Eduardo - In: International Journal of Quality and Service Sciences 13 (2021) 2, pp. 216-235
Purpose: The purpose of this paper is to propose a model to measure maturity in value co-creation practices and to evaluate its relationship with the market performance of textile companies. Design/methodology/approach: The data were obtained through quantitative research with 100 companies of...