Purpose: The enabling technologies that emerged from information technology (IT) have had a considerable influence upon the development of marketing tools, and marketing has become digitalized by adopting these technologies over time. The purpose of this paper is to demonstrate the impacts of...

Purpose: Accomplishing the United Nations’ Sustainable Development Goals (SDGs) is imperative for societies to meet their grand challenges. Achieving these goals by 2030 requires sustainability change agents with a can-do-attitude. This study aims to show how institutions of higher education...

Die Conjoint-Analyse zählt zu den bedeutendsten Methoden zur Messung von Nachfragerpräferenzen. Da sie in ihrer traditionellen Form bei Relevanz vieler Produkteigenschaften an ihre Grenzen stößt, kommt hybriden Verfahren eine immer größere Bedeutung zu. Mit der Customized Computerized...

The 40 years of socialist regime in East Germany were characterized by a massive anti-entrepreneurship policy. We investigate the reemergence of entrepreneurship in East Germany during its transformation to a market economy following the collapse of the East German state in 1989. It took about...

In modern-day production systems, ever-rising product variety poses a great challenge for the internal logistics systems used to feed mixed-model assembly lines with the required parts. As an answer to this challenge many manufacturers especially from automobile industries have identified the...

For the basic problem of non-preemptively scheduling n independent jobs on m identical parallel machines so that the minimum (or earliest) machine completion time is maximized, we compare the performance relationship between two well-known longest-first heuristics - the LPT- (longest processing...

An important decision problem during the layout phase of a cross dock is related to the arrangement of inbound and outbound operations within a terminal. Either one side of the terminal is exclusively dedicated to inbound and the other to outbound destinations (vis-à-vis policy) or inbound and...

In modern rail-rail transshipment yards huge gantry cranes spanning all railway tracks allow for an efficent transshipment of containers between different freight trains. This way, multiple trains loaded with cargo for varying destinations can be consolidated to a reduced number of homogeneous...