Cillo, Paola; Nunes, Joseph C.; Prandelli, Emanuela; … - 2020
Mastering aesthetics is a precious source of competitive advantage in creative industries. In fashion, innovation is … reflected by how and how much styles change. Elite designers claim to be the only endogenous force shaping fashion innovation … season by season. Yet, each season, fashion critics vet the new collections these designers introduce, assessing what is …