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Sustainable outcomes of an experiential learning project in a principles of marketing course
Bonaparte, Yvette Lynne - In: Journal of global scholars of marketing science : … 29 (2019) 1, pp. 7-14
Persistent link: https://www.econbiz.de/10012257878
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Investigating the relationship between organizational learning and specialized marketing capabilities in (SMEs) : evidence from Sanandaj City
Khosravi, Hessam A.; Kasraei, Kamran; Fatehipour, Morteza - In: International journal of economic perspectives : IJEP 11 (2017) 1, pp. 924-929
Persistent link: https://www.econbiz.de/10011764084
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Market intelligence dissemination practices
Gebhardt, Gary F.; Farrelly, Francis J.; Conduit, Jodie - In: Journal of marketing 83 (2019) 3, pp. 72-90
Persistent link: https://www.econbiz.de/10012175998
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The moderating role of market orientation with relation to e-marketing, marketing capability, learning capability, innovation capability and organisational performance
Altahrawi, Mujahed Hani Ali; Jerisat, Rula Ratib Mezed; … - In: International journal of business excellence : IJBEX 31 (2023) 1, pp. 90-112
Persistent link: https://www.econbiz.de/10014389057
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Strengthening green competitive advantage through organizational learning and green marketing capabilities in a big data environment : a moderated-mediation model
Zameer, Hashim; Wang, Ying; Yasmeen, Humaira - In: Business process management journal 30 (2024) 6, pp. 2047-2072
Persistent link: https://www.econbiz.de/10015324361
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Dynamic, technological and marketing capabilities in MSMEs' recovery from COVID-19 : the moderating role of organizational learning
Prayag, Girish; Chowdhury, Mesbahuddin; Ozanne, Lucie K. - In: Asia Pacific journal of marketing and logistics 36 (2024) 7, pp. 1741-1766
Persistent link: https://www.econbiz.de/10015210551
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Dissecting performance gains from export-induced marketing and technological investments : revisiting learning by exporting in Indian manufacturing
Arneja, Nitika; Sharma, Chandan - In: The quarterly review of economics and finance 97 (2024), pp. 1-26
Persistent link: https://www.econbiz.de/10015188423
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Learning how to implement and manage SME marketing networks : a qualitative analysis
Agostini, Lara - In: Knowledge management research & practice : KMRP 14 (2016) 2, pp. 225-235
Persistent link: https://www.econbiz.de/10011481883
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An exploratory study of how a Korean chaebol's learning culture facilitates customer service
Lee, Yangim; Trim, Peter R. J. - In: Journal of global scholars of marketing science : … 25 (2015) 4, pp. 338-357
Persistent link: https://www.econbiz.de/10011515086
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Marktbezogenes Organisationales Lernen als Aufgabe des Hochschulmanagements : Bestandsaufnahme und Entwicklung eines Erfolgskonzeptes für Universitäten
Hennig-Thurau, Thorsten - 2004
-Thurau einen solchen dringend erforderlichen Ansatz vor. Der Autor, Hochschullehrer für Marketing und Medien an der Bauhaus …
Persistent link: https://www.econbiz.de/10011402174