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Innovations have acquired a key role in the growth and competition strategies of firms today. They are regarded as an essential tool for stimulating growth and enabling firms to master the competition brought about by the forces of globalization. However, in particular, many small and...
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The twin impact of globalization and digitization is deeply affecting how technology and innovation are managed in firms. This contributed volume analyzes the changing dynamics in the interplay of technology, business and society and the resultant implications for innovation management at firm...
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Einführung -- Begriffsdefinitionen für Mobile Banking -- Aktuelle Studien zum Thema Mobile Banking -- Analyse der Rahmenbedingungen -- Status quo des Mobile-Banking-Angebots -- Mobile Banking aus der Perspektive der Nutzer -- Strategische Bewertung der Untersuchungsergebnisse -- Ausblick und...
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Purpose – Innovation education has been identified as a key contributor to enhancing the innovative behavior of individuals, organizations and economies; yet very little literature exists on the development and assessment of innovation education programs (IEPs). This is particularly so in the...
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Securing access to "lead markets" is generally regarded as a key driver for the increasing globalization of innovation since these are considered to be "early indicators" for emerging customer needs. Such markets, therefore, offer a good chance of uncertainty reduction for in the innovation...
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