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Die Fallstudie aus der Betrieb...
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Werbung und Absatzförderung : Kommunikation, Werbeziel, Werbeobjekt, Werbebudget, Absatzquelle, Zielpersonengruppe, Kampagne, Marktsegmentierung, Werbemedien, Werbeeffizienz
Pepels, Werner
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1994
Persistent link: https://www.econbiz.de/10013512091
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Handelsmarketing
Pepels, Werner
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1995
Persistent link: https://www.econbiz.de/10013512477
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Marketingforschung und Absatzprognose
Pepels, Werner
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1995
Persistent link: https://www.econbiz.de/10013512479
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Gabler Lexikon Vertrieb und Handel
Pepels, Werner
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1998
Persistent link: https://www.econbiz.de/10013513806
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