Moretto, Valentino; Elia, Gianluca; Ghiani, Gianpaolo - In: Measuring Business Excellence 26 (2021) 4, pp. 471-495
Purpose: Differently from traditional approaches that rely on the analysis of single dimensions of the tourism phenomenon, this study aims to experiment a systemic approach based on structured and unstructured data sources to elaborate a composite index to measure the tourist competitiveness of...