"Chance does nothing that has not been prepared beforehand" de Tocqueville

Discusses the link between AIDS and marketing for companies, and the effect this has had on conventional and unconventional products. Defines three levels of marketing “unmentionables”: taste, ethical and legal. Owing to the subject‐matter, language and images used in anti‐AIDS...

The referral system or inter‐personal network is the single most important practice development tool available for surveyors and as such it warrants very close study. Its use should be deliberate, not fortuitous or reactive. The steps to be taken by each practice are simple and represent no...

A well‐prepared and presented proposal or tender can give a company a strong competitive edge. It is, however, an aspect of marketing that is often neglected.

Internal marketing in itself is not new, but is only recently becoming widespread in public and private sector organisations. Whilst the principles of internal and external marketing are the same, there are some differences – in targeting, politics, incentives, skills, motivation and...

The most cost‐effective of all marketing tools is substantially ignored by those organizations which could most benefit from its application – professional services. The interpersonal network (referrals) provides in excess of 80 per cent of new clients coming to a practice, yet few firms...

Examines the huge voluntary sector contribution and shows that vast numbers of the population involve themselves in voluntary work at some time or another. Estimates that the value of their contributions could be as high as £40 billion. This huge sum is generated by dedicated people who...

Worldwide professional, trade, research and other associations are losing membership because of increasing economic stringency and the failure to demonstrate the benefits they can deliver. This is a vicious circle, because loss of membership reduces their critical representational and protection...