Purpose: The purpose of this paper is to investigate the effect of four types of cause-related marketing (CRM) strategies on consumer responses to a fashion brand and to assess the relative effectiveness of each. Design/methodology/approach: An experiment was conducted with young adult...

Purpose: Little research has been done to understand how individual elements (e.g. advertisements) within a webpage are processed and evaluated when visual complexity is increased. Thus, this study aimed to investigate how consumers allocate attention and evaluate products and advertisements on...

We investigated whether differences existed among Internet apparel purchasers, browsers, and non‐purchasers in terms of their attitudes about Internet shopping and retailers, willingness to provide credit card information, Internet use behavior, and demographic characteristics. Data were...

Television shopping simulates a personalized selling situation: it combines salesmanship with parasocial interaction. Segments of two major shopping channels, Home Shopping Network (HSN) and Quality Value Convenience (QVC), were coded for the use of persuasion strategies by the host, co‐host,...

Purpose – This paper, with part 1, aims to investigate the opinions of professionals working in the fashion industry on the future (i.e. next ten to 20 years) of fashion production and retailing. Design/methodology/approach – Data in the form of essays were collected from 62 professionals....

Purpose – The paper aims to investigate the opinions of professionals working in various levels of the fashion industry on the future (i.e. the next ten to 20 years) of the industry. Design/methodology/approach – This is a two‐part study, with this part focusing on the future materials of...

Purpose – The purpose of this paper is to investigate young professional men's perceptions and use of dress in relationship to their work identities. Design/methodology/approach – Data were collected from 49 young men using a snowball sampling technique. Responses were analyzed using...

Purpose In the context of crowdsourced new product development (NPD), the purpose of this paper is to investigate the optimal level of community involvement (CI) (e.g. zero, limited, and high) when creating products from the perspectives of both ordinary and advanced users. The authors also...

Purpose The purpose of this paper is to investigate attitude, subjective norm, perceived integrity of participants, materialism, and previous experience with collaborative consumption (CC) offline as antecedents to the CC of apparel facilitated by the internet. Design/methodology/approach Survey...

Purpose – The research purpose was to identify whether changes occurred between 2000 and 2003 in the retail channel use of rural consumers for searching product information and for purchasing food and fiber products and to investigate whether differences existed between channel use groups...