After the financial crisis of 2008 youth unemployment soared across Europe, leaving a generation of highly qualified young people frustrated in their search for secure, meaningful work. With contributions from over 90 authors and more than 60 individual contributions this collection summarises...

This article seeks to show that brands and branding are as old as known civilisation. We derive evidence of branding, in various forms, from historical periods beginning 2250 BC in the Indus Valley, through to 300 BC in Greece. This evidence is compared with modern research directed toward...

What is management? -- Marketing as a corporate function -- Segmentation, targeting, and positioning -- Online marketing -- Product and placement -- Price -- Promotion -- People -- Market research -- Global marketing.

chapter 1 Modern Theory and Ancient Practice: Is Globalization New? -- chapter 2 The Temple-Palace Conglomerate: Trade and Enterprise 3500–2000 BCE -- chapter 3 The Golden Age of Temple Capitalism: Mesopotamia and India 2250–2000 BCE -- chapter 4 Assyria and Babylon: Previewing the...

Purpose – This paper aims to interview a senior scholar to get their perspectives on the field, it’s history and future. Design/methodology/approach – A semi-structured in-depth interview was conducted. Findings – The interview reflects the changes in business schools over the...