Kim, Bowon; Kim, Hyunchan; Lee, Yoonseok - In: Asia Pacific Journal of Marketing and Logistics 14 (2002) 4, pp. 13-35
As an exploratory study, our research aims to investigate what factors would influence choices of foreign market entry mode by system integration (SI) companies. There are two distinct points. First, we specifically focus on a service industry, i.e., SI (System Integration) industry, which has...