Crespy, Charles; Miller, Van; Becker, Thomas - In: Journal of Business & Industrial Marketing 8 (1993) 1, pp. 36-44
Benchmarking is the process of identifying business practices that lead to superior performance. This is done by searching out those firms which are clearly the best at a particular endeavor. In exporting, the best firms have won the presidentially‐conferred “E” Award. Offers an initial...