In this article we explore how assumptions about human nature may influence the ways one might try to promote ethical behavior in organizations. We summarize two common views of human nature in organizational research—Homo economicus and Homo heuristicus. We then extend these views by putting...

"Core disgust" is a food related emotion that is rooted in evolution but is also a cultural product. Seven categories of disgust elicitors have been observed in an American sample. These include food, animals, body products, sexual de viance, body-envelope violations, poor hygiene, and contact...

We consider three hypotheses about relatedness and well-being including the hive hypothesis, which says people need to lose themselves occasionally by becoming part of an emergent social organism in order to reach the highest levels of human flourishing. We discuss recent evolutionary thinking...

Prior research has established that consumers are motivated to purchase identity-consistent products. We extend consumer identity research into an important consumer context, gift giving, in which individuals may make product choices that run counter to their own identities in order to fulfill...

The present research explores a self-control operation, namely, counteractive construal, that helps consumers resolve the conflicts between an important goal and a short-term temptation by altering the construal of the temptation. We propose that when experiencing a self-control conflict,...

This research examines how individuals’ relationship with others sharing the pursuit of the same individual goal may change from early to later stages of the pursuit. In one qualitative field study, one lab study, and a 7-day field experiment, consumers demonstrated a tendency to view others...