Showing 1 - 10 of 53
Purpose: Drawing on the resource-based view, dynamic capabilities and exploration literatures, the purpose of this paper is to simultaneously investigate the impact of outside-in (OI) and inside-out (IO) strategic approaches on international strategic performance. Design/methodology/approach: A...
Persistent link: https://www.econbiz.de/10012072488
Purpose: The purpose of this paper is to develop and empirically test a new conceptualization of international marketing agility (IMA). Importantly, the empirical test includes agility’s drivers, outcomes and boundary conditions for its impact on international market performance....
Persistent link: https://www.econbiz.de/10012072587
Purpose: Marketing doctrine (MD) refers to a “firm's unique principles, distilled from its experiences, which provide firm-wide guidance on market-facing choices” (Challagalla et al., 2014, p. 4). Drawing on the knowledge-based view, the purpose of this paper is to develop a model of how MD...
Persistent link: https://www.econbiz.de/10012277028
Persistent link: https://www.econbiz.de/10011553838
Persistent link: https://www.econbiz.de/10011507282
Persistent link: https://www.econbiz.de/10012939914
Persistent link: https://www.econbiz.de/10013194504
Persistent link: https://www.econbiz.de/10011574470
Persistent link: https://www.econbiz.de/10011592377
Persistent link: https://www.econbiz.de/10011595442