Anwer, Ehtisham; Deshpande, Sameer; Derry, Robbin; … - In: Journal of Business & Industrial Marketing 35 (2020) 8, pp. 1323-1334
Purpose: The purpose of this study is to develop and test a theoretical framework to examine business purchase decisions using the concept of “values” (personal values (PV), organizational values (OV) and values-congruency). Design/methodology/approach: The data for the study were collected...