Matching theory predicts choices on concurrent variable ratio schedules on which consumers' brand selection occurs will show maximization via exclusive choice of the richest schedule. However, aggregate studies of consumer choice indicate two modes of consumer brand purchase within a product...

Various researchers have reported that in routine grocery shopping the quantity consumers buy varies little across shopping occasions. Even in the presence of promotions, the largest part of promotional sales peaks has been attributed to brand switching. Recent investigations, however, indicated...

Contends that the majority of industrial innovations are of the continuous or dynamically continuous type. Discusses developments of new products, which mostly have their origins in something approaching that which is a substitute for something already marketed. Highlights such developments as...

Introduction The scope and popularity of academic research into organisational buying behaviour have increased immensely during the last decade as university business schools and departments of marketing have sought to enhance the effectiveness of companies' industrial marketing programmes. Most...