Showing 1 - 10 of 16
Pure play and bricks-and-clicks represent today’s two major retailing models. The current study answers four questions comparing the two models in terms of the e-commerce benefits achieved and information systems management practices used to achieve them. It applies a Web-based survey to...
Persistent link: https://www.econbiz.de/10011140554
This study evaluates 74 Chinese corporate websites by examining their contents and functions to understand the business objectives. It found that business objectives of these websites mainly focused on publicity, and very little on online sales. Firms in banking and construction industries...
Persistent link: https://www.econbiz.de/10004977391
Hofstede’s national culture model has been applied in prior research to better understand the management of multinational firms. That research suggests that national culture may influence the information systems planning autonomy of the subsidiaries of multinational firms, but such an...
Persistent link: https://www.econbiz.de/10011140313
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Autonomy for information systems planning may have an impact on the effectiveness of that planning. Theory Y suggests that when managers have more autonomy, they have greater feelings of ownership, commitment, and responsibility, and thus perform better. A postal survey of 131 chief information...
Persistent link: https://www.econbiz.de/10005336211
Purpose: The purpose of this paper is to explore the mediating role of emotions in processing scent information in consumer research, using event-related potential (ERP)-based neuroscience methods, while considering individual differences in sense of smell. Design/methodology/approach: Prior...
Persistent link: https://www.econbiz.de/10012067846
Purpose: This paper aims to review past papers focused on understanding consumer-related topics in marketing and related interdisciplinary fields to demonstrate the applications of electroencephalogram (EEG) in consumer neuroscience. Design/methodology/approach: In addition to the review of...
Persistent link: https://www.econbiz.de/10012067997
This research extends the knowledge calibration paradigm to include emotional calibration. Two studies were conducted to investigate the effects of emotional calibration on consumer decision making. Emotionally calibrated consumers made higher-quality food choices, and these effects were...
Persistent link: https://www.econbiz.de/10005785446
Persistent link: https://www.econbiz.de/10005466196
Persistent link: https://www.econbiz.de/10005466201