Zorzini, Marta; Hendry, Linda; Stevenson, Mark; … - In: International Journal of Operations & Production Management 28 (2008) 12, pp. 1186-1218
Purpose – The customer enquiry management (CEM) process is of strategic importance in engineer‐to‐order contexts but existing literature does not adequately describe how firms support delivery date setting and order acceptance decisions in practice. This paper seeks to explore how and why...