Solving the exploration/exploitation trade-off is a fundamental issue for an organism living in an uncertain and changing environment. This review describes how a stream of cognitive neuroscience studies linked exploratory behaviour to structures in the human prefrontal cortex, then identified...

The ideal firm has been studied over several centuries, yet little is known about what makes one successful and another fail. This pioneering book brings together leading researchers investigating the concept of the firm from a neuroscientific perspective.