//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The Effects of Media-Source Cu...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Television
2
Advertising effects
1
DVR
1
Fernsehen
1
Fernsehprogramm
1
Fernsehwerbung
1
Hörfunkwerbung
1
Radio advertising
1
Television advertising
1
Television commercials
1
Television programme
1
Werbewirkung
1
ad ratings
1
commercials
1
double spotting
1
lead-in effects
1
ratings
1
social media
1
television programs
1
more ...
less ...
Online availability
All
Undetermined
Free
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Kent, Robert J.
2
Swaminathan, Srinivasan
1
Published in...
All
Journal of marketing communications
2
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
DVR ad-zipping rates over days since live broadcast : do more ads play when viewing the same day?
Kent, Robert J.
- In:
Journal of marketing communications
26
(
2020
)
7
,
pp. 732-741
Persistent link: https://www.econbiz.de/10012314012
Saved in:
2
Ad ratings when a marketer runs two commercial messages in one television program episode
Kent, Robert J.
;
Swaminathan, Srinivasan
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 385-402
Persistent link: https://www.econbiz.de/10012203318
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->