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Is the asymmetric cost behavior affected by competition factors?

Cheung, Joonhei; Kim, Hyunpyo; Kim, Seungjun; Huang, Rong - In: Asia-Pacific journal of accounting & economics : APJAE 25 (2018) 1/2, pp. 218-234

Persistent link: https://www.econbiz.de/10011986365

Market valuation of intangible asset : evidence on SG&A expenditure

Banker, Rajiv D.; Huang, Rong; Natarajan, Ram; Zhao, Sha - In: The accounting review : a publication of the American … 94 (2019) 6, pp. 61-90

Persistent link: https://www.econbiz.de/10012134976

Who herds? : who doesn't? : estimates of analysts’ herding propensity in forecasting earnings

Huang, Rong; Krishnan, Murugappa; Shon, John; Zhou, Ping - In: Contemporary accounting research : a journal of the … 34 (2017) 1, pp. 374-399

Persistent link: https://www.econbiz.de/10011773650

Does CDS market price intangible asset value? : evidence from SG&A expenditure

Huang, Rong; Lin, Xintian; Xie, Yuan - In: Review of quantitative finance and accounting 61 (2023) 2, pp. 701-728

Persistent link: https://www.econbiz.de/10014342054

Revenue-expense matching and performance measure choice

Huang, Rong; Marquardt, Carol; Zhang, Bo - In: Review of accounting studies 28 (2023) 3, pp. 1690-1720

Persistent link: https://www.econbiz.de/10014383869

Do firms adopting cloud computing technology exhibit higher future performance? : a textual analysis approach

Zheng, Min; Huang, Rong; Wang, Xintong; Li, Xiaorong - In: International review of financial analysis 90 (2023), pp. 1-17

Persistent link: https://www.econbiz.de/10014469130

Market reaction to CEOs’ dynamic hemifacial asymmetry of expressions

Banker, Rajiv D.; Huang, Rong; Li, Xiaorong - In: Management science : journal of the Institute for … 70 (2024) 7, pp. 4847-4874

Persistent link: https://www.econbiz.de/10015046440

Social value, content value, and brand equity in social media brand communities

Jiao, Yongbing; Ertz, Myriam; Jo, Myung-Soo; Sarigollu, … - In: International Marketing Review 35 (2018) 1, pp. 18-41

Purpose: The purpose of this paper is to investigate the effects of culture, personality, and motivation on social and content value, which in turn affect brand equity in social media brand community (SMBC) setting. Design/methodology/approach: Online surveys were conducted with 595 SMBC...

Persistent link: https://www.econbiz.de/10012072539

A cross-cultural study on the effects of envy-evoking ads

Ahn, Sowon; Jo, Myung-Soo; Sarigollu, Emine; Kim, Chang Soo - In: International journal of market research 64 (2022) 4, pp. 506-525

Persistent link: https://www.econbiz.de/10013258011

Exploring the diversity of virtues through the lens of moral imagination : a qualitative inquiry into organizational virtues in the Turkish context

Karakas, Fahri; Sarigollu, Emine; Uygur, Selcuk - In: Journal of business ethics : JOBE 141 (2017) 4, pp. 731-744

Persistent link: https://www.econbiz.de/10011701698