Mahar, Stephen; Bretthauer, Kurt M.; Venkataramanan, M.A. - In: European Journal of Operational Research 192 (2009) 2, pp. 561-575
Recently the most significant growth in online retailing has been attributed to traditional offline retailers extending their brands online. Unfortunately, there is little research addressing the value of better information in retail/e-tail organizations. To fill this gap, this paper examines...