What are Responsible Tourism and Corporate Social Responsibility? What is the industry's awareness regarding these concepts? What are the systems and tools currently available on the market that tourism SMEs can use to assess their engagement and the sustainability of their business? This book...

This paper is the outcome of extensive research carried out with the purpose of defining a development strategy for the Bairrada Wine Route in Portugal. This region has low levels of development, a condition made worse by the unfavourable economic situation of the private agents of the wine...

Purpose: The purpose of this study is to quantify the impact of online customer reputation on financial profitability. Design/methodology/approach: Online reputation is captured by extracting the most recurring textual themes associated with customer satisfaction and dissatisfaction, expressed...

Purpose: Technology revolutionises the tourism industry and determines the strategy and competitiveness of tourism organisations and destinations. This paper aims to explore the transformational and disruptive nature of technology for tourism. Design/methodology/approach: This paper is based on...

Purpose: This paper aims to explore and evaluate practice-based segmentation as an alternative conceptual segmentation perspective that acknowledges the active role of consumers as value co-creators. Design/methodology/approach: Data comprising various aspects of customer-to-customer (C2C)...

Purpose: Due to product diversity, traditional quality signals in the hotel industry such as star ratings and brand affiliation do not work well in the accommodation booking process on the sharing economy platform. From a suppliers’ perspective, this study aims to apply the signaling theory...

Purpose: Dynamic, volatile, and time-sensitive industries, such as tourism, travel and hospitality require agility and market intelligence to create value and achieve competitive advantage. The aim of the current study is to examine the influence of big data (BD) on the performance of service...

Purpose: As tourism destinations grapple with declines in tourist arrivals due to COVID-19 measures, scholarly debate on overtourism remains active, with discussions on solutions that could be enacted to contain the excessive regrowth of tourism and the return of “overtourism”. As social...