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Semi-parametric Regression under Model Uncertainty: Economic Applications

Malsiner-Walli, Gertraud; Hofmarcher, Paul; Grün, Bettina - In: Oxford Bulletin of Economics and Statistics (2019)

Persistent link: https://www.econbiz.de/10012095496

Improving the stability of market segmentation analysis

Hajibaba, Homa; Grün, Bettina; Dolnicar, Sara - In: International Journal of Contemporary Hospitality Management 32 (2019) 4, pp. 1393-1411

Purpose: Data-driven market segmentation is heavily used by academic tourism and hospitality researchers to create knowledge and by data analysts in tourism industry to generate market insights. The stability of market segmentation solutions across repeated calculations is a key quality...

Persistent link: https://www.econbiz.de/10012185186

Increasing sample size compensates for data problems in segmentation studies

Dolnicar, Sara; Grün, Bettina; Leisch, Friedrich - In: Journal of business research : JBR 69 (2016) 2, pp. 992-999

Persistent link: https://www.econbiz.de/10011436388

Methods in segmentation

Dolnicar, Sara; Grün, Bettina - In: Segmentation in social marketing : process, methods and …, (pp. 93-107). 2017

Persistent link: https://www.econbiz.de/10011557899

Using model averaging to determine suitable risk measure estimates

Miljkovic, Tatjana; Grün, Bettina - In: North American actuarial journal : NAAJ ; leading the … 25 (2021) 4, pp. 562-579

Persistent link: https://www.econbiz.de/10013167024

Market Segmentation Analysis : Understanding It, Doing It, and Making It Useful

Dolnicar, Sara; Grün, Bettina; Leisch, Friedrich - 2018

This book is published open access under a CC BY 4.0 license. This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in...

Persistent link: https://www.econbiz.de/10012395874

Bivariate jointness measures in Bayesian Model Averaging : solving the conundrum

Hofmarcher, Paul; Crespo Cuaresma, Jesús; Grün, Bettina; … - In: Journal of macroeconomics 57 (2018), pp. 150-165

Persistent link: https://www.econbiz.de/10012127900

Response style corrected market segmentation for ordinal data

Grün, Bettina; Dolnicar, Sara - In: Marketing letters : a journal of research in marketing 27 (2016) 4, pp. 729-741

Persistent link: https://www.econbiz.de/10011614555

Reducing the plate waste of families at hotel buffets : a quasi-experimental field study

Dolnicar, Sara; Juvan, Emil; Grün, Bettina - In: Tourism management : research, policies, practice 80 (2020), pp. 1-12

Persistent link: https://www.econbiz.de/10012237326

PC, phone or tablet? : use, preference and completion rates for web surveys

Brosnan, Kylie; Grün, Bettina; Dolnicar, Sara - In: International journal of market research : JMRS ; the … 59 (2017) 1, pp. 35-56

Persistent link: https://www.econbiz.de/10011697940