This inquiry contributes to the literature on the development of “nonprofit marketing thought” by describing how the field’s early period established a legacy effect on nonprofit marketing scholarship to the present day. This qualitative work uses a wide variety of sources from a...

Aging is a global phenomenon for many countries and Korea is not an exception. After becoming an aging society in 2000, Korea turned an aged country in 2017 by having 14.3% of its population with older than 65 years old. It is expected to become a super-aged society by 2025 (Statistics Korea...

This paper will analyse the role of the Romanian press in the debate about the migration of the Romanian people, in the context of the freedom of movement for workers in Great Britain. The theme of Romanian migrants in the UK is a public issue which involves, among others, the country image of...

We study the effect of price caps on the provision of costly effort by pharmaceutical firms using variation in drug discounts generated by a price regulation program that allows eligible hospitals to purchase outpatient drugs at steep discounts. These discounts directly affect drug...

Lately branding has experienced fast development as an individual part of commercial marketing, whose object of knowledge is the creation, maintaining and protection of the trade mark. Gradually it turned into the main marketing instrument and main goal of commercial marketing. We can easily say...

En este trabajo estudiamos la existencia de bifurcaciones de codimensión uno en un modelo dinámico económico, en tiempo discreto, que relaciona el mercado actual y potencial de una colectividad cualquiera. En primer lugar, se establecen condiciones necesarias y sufi cientes para la...

According to regulatory fit theory (Higgins, 2000, 2005), people experience regulatory fit when the manner in which they pursue a goal sustains (vs. disrupts) their regulatory orientation, and this fit strengthens their engagement in what they are doing. We tested whether the relative...

A retrospective analysis of the three waves of biological, conventional and GMO innovations in agriculture has been elaborated. The results lead to the conclusion that there is a huge potential for development of innovations in the field of GMO and bio-products worldwide. The objective of this...

The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from its origins, <i>The History of Marketing Science</i> is a timely review of the...

The aim of the article was to draw attention to the significance of one of the forms of non-price competition, which is creation of a strong brand. As the modern buyer pays more attention to branded products, the building and strengthening of global brands has become a primary objective of the...