Haruvy, Ernan; Popkowski Leszczyc, Peter T. L. - In: Foundations and Trends(R) in Marketing 4 (2010) 1, pp. 1-75
various platforms provide new questions and promising research opportunities for marketing researchers. This monograph begins … design, formats, and features that are currently debated in the marketing literature. Some of these issues are extensions of …. We also look at strategic and behavioral models that are shaping marketing research on Internet auctions. Particular …