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opportunity cost of forgone wholesale fees, making exclusivity the equilibrium choice. The analysis explains the observed … incidence of content exclusivity in pay TV. Specific dynamic mechanisms are explored, and welfare and policy implications are …
Persistent link: https://www.econbiz.de/10011084070
We consider a media market where consumers mix content offered by different firms and firms charge two-part tariffs. As compared to pure linear pricing (pay-per-view), firms make higher profits, while consumers are worse off and the allocation is not first-best. We also consider flat...
Persistent link: https://www.econbiz.de/10005114376
preference for non-exclusivity even when selling to subscription-funded distributors. The analysis has implications for the …
Persistent link: https://www.econbiz.de/10011083559
We study the competitive forces which shaped ideological diversity in the US press in the early twentieth century. We find that households preferred like-minded news and that newspapers used their political orientation to differentiate from competitors. We formulate a model of newspaper demand,...
Persistent link: https://www.econbiz.de/10010949136
This study examines mergers in two-sided markets using a structural supply-and-demand model that employs data from the 1996-2006 merger wave in the U.S. radio industry. In particular, it identities the conflicting incentives for merged firms to exercise market power on both listener and...
Persistent link: https://www.econbiz.de/10010949150
It is well documented that, in the presence of substantial fixed costs, markets offer preference majorities more variety than preference minorities. This fact alone, however, does not demonstrate the market outcome is in any way biased against preference minorities. In this paper, we clarify the...
Persistent link: https://www.econbiz.de/10010951148
In this paper, it is analyzed how advertising can affect media diversity when news firms can adapt news to readers’ political preferences. In particular, in the model news firms can choose between a single- and a multi-ideology strategy (a point on the Hotelling line and a line segment,...
Persistent link: https://www.econbiz.de/10010931479
We examine the incentives of a monopolistic search engine, funded by advertising, to provide reliable search results. We distinguish two types of search results: sponsored and organic (not-paid-for). Organic results are most important in searches for online content, while sponsored results are...
Persistent link: https://www.econbiz.de/10011264249
Given that over half the revenues of global newspaper publishing come from advertising (80% in the US and 57% in OECD countries, OECD, 2010), we study how media firms internalize the effect of their own coverage on advertisers' sales and hence on their own advertising revenues. We show, within a...
Persistent link: https://www.econbiz.de/10010608546
This paper develops a structural model of newspaper markets to analyze the effects of ownership consolidation, taking into account not only firms' price adjustments but also the adjustments in newspaper characteristics. A new dataset on newspaper prices and characteristics is used to estimate...
Persistent link: https://www.econbiz.de/10010815511