This article looks at the i\nteractions between branding strategies and governance of vertical transactions. Branding strategy refers to the choice of information provided to consumers through a brand name. Governance refers to contractual agreements organizing transactions in vertical chains....

[fre] Dans les secteurs agricole et agroalimentaire, les acteurs développent fréquemment des signes collectifs de qualité. L'objectif de cet article est de proposer un cadre d'analyse de ces signes collectifs vus comme actifs dont la propriété est partagée. À partir du cadre d'analyse...

[eng] In today's context of the industrialization of the food trade, the restructurations of the poultry sector have led to the creation of fifteen industrial groups ; thus the conditions of the competition have completely changed. [fre] Dans le contexte d'industrialisation de l'alimentation,...

Purpose – The purpose of this paper is to study the impact of networks diversity on innovation activity of firms. It aims to review the structural issue in innovation networks and to distinguish different structures of networks for product and process innovation through an empirical research....

Purpose Following a negative attitude of consumers toward genetically modified organisms (GMOs) and the spaces left by the labeling legislation on GMOs of different countries, some retailers and processors introduced their own non-GMO standards, with the intention of avoiding the presence of...