Niedomysl, Thomas; Jonasson, Mikael - In: Journal of Place Management and Development 5 (2012) 3, pp. 223-230
Purpose – Place marketing approaches are increasingly employed by public authorities competing to attract capital … that prevent place marketing research from making significant progress. Second, to overcome these obstacles, the paper … development of a theory of place marketing. Findings – This work first identifies the need for a more rigorous approach to the …
