Connecting Multiple Criteria Decision Support (MCDS) methods with SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis yields analytical priorities for the SWOT factors and makes them commensurable. Decision alternatives can also be evaluated with respect to each SWOT factor. SWOT...

Innovations are argued to be one of the main sources of sustainable competitive advantage. This study presents a model for creating ideas and formulating them into strategic alternatives for an enterprise. Value‐focused thinking, including clearly defining and structuring the fundamental...

Selecting the best strategy from among a number of identified alternatives is an important part of any strategy process. Often this involves a difficult choice between the values to set and the trade‐offs to be made. Even swaps is a rational and simple method for making trade‐offs that help...