An earlier version of this paper was presented by Dr Gladwin at the First Annual Senior Executives' Seminar on 'Sustainability and Profitability: Conflict or Convergence' sponsored by the HRH the Prince of Wales's Business & the Environment Programme and developed by the University of Cambridge...

Purpose The purpose of this paper is to explain how managers incorporate long-term thinking in their decision-making processes as an antipode to a widely criticized managerial short-termism. For this purpose, the authors present a model of the influence of institutional, cultural and individual...