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The differential motivation and context effects of cause-related marketing in the hotel industry : the moderating role of consumption value
Seo, HaeJin; Song, Tae Ho - In: International journal of hospitality management 95 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10012547937
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When luxury vinous-concept hotel meets premium wine brands : an exploratory study on co-branding
Ferraz, Lisa Freitas; Nobre, Helena; Barbosa, Belem - 2021
Persistent link: https://www.econbiz.de/10013283738
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The impact of value co-creation on hotel brand equity and customer satisfaction
González-Mansilla, Óscar; Berenguer Contrí, Gloria; … - In: Tourism management : research, policies, practice 75 (2019), pp. 51-65
Persistent link: https://www.econbiz.de/10012063560
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The influence of green message types on advertising effectiveness for luxury and budget hotel segments
Sahin, Safak; Baloglu, Seyhmus; Topcuoglu, Esra - In: The Cornell hospitality quarterly 61 (2019) 4, pp. 443-460
Persistent link: https://www.econbiz.de/10012307855
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Enhancing hotel brand performance through fostering brand relationship orientation in the minds of consumers
Casidy, Riza; Wymer, Walter; O'Cass, Aron - In: Tourism management : research, policies, practice 66 (2018), pp. 72-84
Persistent link: https://www.econbiz.de/10011813817
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Enhancing customers' positive responses : applying sensory marketing to the hotel website
Lee, Seonjeong; Jeong, Miyoung; Oh, Haemoon - In: Journal of global scholars of marketing science : … 28 (2018) 1, pp. 68-85
Persistent link: https://www.econbiz.de/10011879719
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The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter; Labenz, Franziska; Haase, Janina; … - In: The journal of brand management : an international journal 25 (2018) 2, pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
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Post-stay email marketing implications for the hotel industry : role of email features, attitude, revisit intention and leisure involvement level
Yang, Kiseol; Min, Ji Hye; Garza-Baker, Krishna - In: Journal of vacation marketing 25 (2019) 4, pp. 405-417
Persistent link: https://www.econbiz.de/10012166080
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Emoticons are not for everyone : the role of congruence between hotel brand positioning strategies and communication style in enhancing customers' brand attitude and booking intent...
Hegner, Sabrina; Lotze, Carlotta; Beldad, Ardion Daroca - In: Tourism and hospitality research : THR 21 (2021) 3, pp. 317-329
Persistent link: https://www.econbiz.de/10012593210
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Is coolness important to luxury hotel brand management? : the linking and moderating mechanisms between coolness and customer brand engagement
Nguyen Huu Khoi; Le, Angelina Nhat Hanh - In: International journal of contemporary hospitality management 34 (2022) 7, pp. 2425-2449
Persistent link: https://www.econbiz.de/10013412638