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Exhibited trust and excessive knowledge specificity : a competitive altruism hypothesis
Suh, Taewon
- In:
Industrial marketing management : the international …
62
(
2017
),
pp. 51-60
Persistent link: https://www.econbiz.de/10011707051
Saved in:
2
Brand resonance in franchising relationships : a franchisee-based perspective
Badrinarayanan, Vishag
;
Suh, Taewon
;
Kim, Kyung-Min
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 3943-3950
Persistent link: https://www.econbiz.de/10011553796
Saved in:
3
Antecedents and consequences of extrinsic superstitious beliefs : a cross-cultural investigation
Sierra, Jeremy J.
;
Hyman, Michael R.
;
Lee, Byung-Kwan
; …
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
4
,
pp. 559-581
Persistent link: https://www.econbiz.de/10011456460
Saved in:
4
Developing a digital marketing tool for ethnic ventures' mixed business model and market-shaping : a design scientific approach of web demographics
Suh, Taewon
;
Chow, T. Edwin
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 10-21
Persistent link: https://www.econbiz.de/10012501932
Saved in:
5
A Bayesian network approach to juxtapose brand engagement and behaviors of substantive interest in e-services
Suh, Taewon
;
Kang, Seok
;
Kemp, Elyria A.
- In:
Electronic commerce research
20
(
2020
)
2
,
pp. 361-379
Persistent link: https://www.econbiz.de/10012224098
Saved in:
6
Strategic accord and tension for business model innovation : examining different tacit knowledge types and open action strategies
Suh, Taewon
;
Khan, Omar J.
;
Schnellbächer, Benedikt
; …
- In:
International journal of innovation management
24
(
2020
)
4
,
pp. 2050039-1-2050039-29
Persistent link: https://www.econbiz.de/10012252138
Saved in:
7
Internal audience segmentation and diversity in internal communication
Suh, Taewon
;
Lee, Jaehun
- In:
Corporate communications : an international journal
21
(
2016
)
4
,
pp. 450-464
Persistent link: https://www.econbiz.de/10011626261
Saved in:
8
Advertising to the masses : the effects of crowding on the attention to place-based advertising
Wilson, Rick T.
;
Suh, Taewon
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 402-420
Persistent link: https://www.econbiz.de/10011881996
Saved in:
9
Understanding the effects of physical images on viewers in social comparison contexts : a multi-study approach
Lee, Byung-Kwan
;
Suh, Taewon
;
Sierra, Jeremy J.
- In:
Journal of promotion management : innovations in …
26
(
2020
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012179098
Saved in:
10
Enhancing the simultaneous utilization of measure in product design for academic-practitioner collaboration
Suh, Taewon
;
Ford, John B.
;
Ryu, Young S.
;
Kim, John H. S.
- In:
The journal of product & brand management
26
(
2017
)
3
,
pp. 312-326
Persistent link: https://www.econbiz.de/10011744476
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